What have the digital trends 2018 provided us?

This content will outline some interesting points to consider regarding the advancement of the mobile sector, and what it will imply for out future standards of living. Keep on reading to discover more!


One of the top trends in mobile app development that has been seen in the last couple of years is the advent of the notion of augmented reality. In the beginning, something like that might seem incredibly futuristic, but the truth is we have most likely used it fairly recently and did not even realise. With the advent of famous mobile-based games where the content will surface based on your surroundings, visible just through your screens, to image-sharing platforms that create interactive filters for your selfies – for example, something that will switch colour when you blink – it is one of the recent trends in mobile marketing that should not be dismissed. Especially as the social media networks that provide it can be so renowned, as revealed by initiatives taken by VOXI’s parent company, it is worth noting that the next time you take a photo with heart shaped eyes or a pair of cute dog ears you will honestly be utilising augmented reality.

The buzzwords we have all probably heard in the recent months regarding mobile innovations are most likely related to the next significant thing when it comes to connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can expect our phones to end up being the gateway to the access of the majority of our electronic possessions. Think of how synchronised we are undoubtedly, with equipment that can monitor our movements and health which are linked to our phones so we can retrieve the data: the mobile app future trends will merely extend this kind of synchronisation to other kinds of appliances, like our home appliances. Just like in modern times you can search your sleeping pattern and heart rate on your phone, tomorrow you may be able to search the temperature of your boiler, the contents of your fridge, or the moving pattern of your vacuum.

The new technology in mobile phones has brought along some innovations pertaining to the way cell phones are used as places of business. It is now quite common to be able to pay with your phone, only as you would with a contactless bank card, meaning that you may not actually have to worry about bringing your wallet or remembering your pin number – that may be what your fingerprint is for! Additionally, entire financial organisations are today fully app-based, and are driving the technology of banking, as shown for instance by Monzo’s board. This trend of digital transformation business is going through can also be seen in the fact that different companies today provide their own mobile apps, adapting to a demographic of customers that grew up in the digital era.

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